Dear Times of India,
It has been great fun watching you trying to score an equalizer against your competitor in the latest round of Ads war after being thrashed in the first. However, I’m afraid that by printing those sorry arguments in your defense you might have inadvertently accepted the fact that you’re thoroughly incapable of publishing anything without adding a tinge of glamour and sensationalism, and hence, your defeat. Let me explain to you how.
You say that Aishwarya’s baby is no less important than the Vice President of India. Oh yes, I guess a toddler still wetting the bed is almost as much important as a man appointed by due constitutional process who is in charge of the policies and laws that will govern our everyday life, not exactly but still. But then why be hypocritical about the concept of equality? It appears to me that millions of Indian children living in squalid conditions under the shadow of deprivation and malnutrition have equal claims to the space on your first page. Rarely can one find you talking about the woes of our farmers who are being pushed to the brink of suicide. But hell, who cares about reading their story and the grueling statistics which only point towards India still being a third world country? Instead, you believe that Page 3 parties and catfights among startlets should be at the centre of our attention. How very thoughtful of you.
You tell us in all seriousness that mixing fun and masala with news does no harm. In fact, you go on to claim that news should be exciting, which again is a euphemism for being sensational, I guess. At this time, one might make mention of the manner in which you covered the comments made by Jan Lokpal activists against government, especially the comment made by Arvind Kejriwala with respect to Anna, and made them sensational. By trying to twist the representation of facts, you’ve made it very clear in whose hands you’ve been playing all the time. See, that’s what happens when you try to brew a concoction from important national news and ‘masala’.
Time and again, you have also pointed fingers at the contents of articles in other papers. This, coming from a newspaper that repeatedly sells the opening page of its editions and its website to the highest bidder almost sounds ironical. In fact, to me, it looks like you put news between the loud full-page advertisements in your papers just for the sake of calling it a newspaper. Why, I will take a bet that even your film reviews are heavily biased. What else justifies showering unabashed praise and giving away 3-4 stars to the dullest of drivels coming out of Bollywood? I don’t understand how can a newspaper which can’t even be expected to bring us honest cinema reviews be trusted with the responsibility of putting forth important agendas without bias and favoritism.
Also, at this point let’s take a look at your single page editorials. I know people will frown at an inexperienced blogger writing about the quality of the editorials of a leading national daily. But, to me at least, it seems that a well written, eye opening editorial which sticks to hard facts and figures and enhances my understanding about issues of interest is such a rarity in your newspaper that I’ve stopped reading that page altogether. Instead, I find it littered with litanies of over-the-top sarcasm placed alongside an article by yet another guy who is never tired of comparing present scenarios with scenes from the Mahabharata.
And let’s not forget those mistakes, grammatical or factual, which abound your paper. In fact, one can see that The Hindu always makes a conscious attempt at acknowledging and rectifying its errors. While that may not make that paper great, but it sure does bring forth their proclivity towards enhancing the quality of their product, something which is entirely absent in yours.
Even if you somehow manage to deny all the charges that I have laid against you above, even you can’t negate the fact that ‘selling sex’ accounts for a major part, if not all of it, in explaining the miracle of ToI being the English daily in largest circulation. Just one look at your website and the international page is enough to prove this. And even more disturbing is the line of reason you put forward to defend your actions. “India is the land of Kamasutra” you say. We should respect our ‘heritage’. Well, by extension of that logic, I guess Romans should go back to holding death-matches and orgies in the Roman Colosseum. But no, that would be a retrograde step towards savagery, while adorning the walls of your site with naked/semi-naked images is definitely a step in the path of modernization. Very well.
So, dear ToI, for all the noise that you’re making about your competitors waking up to you, know this that it is not they who need to wake up, it’s you. So stop pretending that you’ve outgrown your tabloid days and have evolved into a newspaper now. No matter how much you mock your chief competitor, the fact remains that the serious news reader will never take you seriously.
Information is not knowledge, it is the prerequisite to knowledge. And the content of your pages seriously lack the latter, if not just the former.
Thank you.
Sincerely,
The Hindu Reader.